MEET THE TEAM
Deborah is a highly experienced international television executive/producer and a creative entrepreneur. She is perhaps best known for co-founding ASOS Plc, the UK’s largest online fashion retailer.
Despite this extraordinary success in retail, Deborah’s first love remains animation in all its forms. She began her career at Channel 4 working on Raymond Briggs’ Father Christmas, buying Pixar’s first short film Tin Toy, and Nick Park’s graduation film A Grand Day Out, which first introduced Wallace and Gromit to the world. She has worked with Nickelodeon, Disney, Sony, Universal, BBC, Channel 4, milkshake!, Discovery and many other global networks.
Deborah has worked as a development producer for Rob Minkoff (director of Disney’s The Lion King), on the Oscar winning short Bob’s Birthday, with Klasky Csupo (makers of The Simpsons) and on many more award winning and nominated shows. At Channel 4 Deborah was also part of the team that broke household names including Jonathan Ross, Frank Skinner, Vic Reeves & Bob Mortimer, Jo Brand and many more.
Throughout her career Deborah has been attracted to interruptive and new business models, working on the first wave of advertiser funded programming (Cadbury, Pepsi, Royal Mail, Phillips), the first wave of online retail (asos) and the first wave of social networks for kids and online drama (Bebo).
Lord Waheed Alli
Waheed is Chief Executive of Silvergate Media, a global childrens’ media business focusing on the US and Chinese content market.
He is also the Chairman of Koovs PLC an Indian e-commerce fashion retailer. Waheed was the Chairman of ASOS Plc, the UK’s largest fashion and beauty online retailer, for 12 years from its inception.
Waheed has an interest in a number of media and content businesses as well as an investment fund that focuses on investing in female and minority led businesses.
Waheed is a patron of the Elton John Aids foundation.
He was appointed a peer in July 1998 and sits on the Labour benches. Waheed has focused his work in the Lords on equality issues.
Head of Animation
Kevin’s our resident creative genius. He has strong skills in visual storytelling, character design and animation and all aspects of animation direction. He is currently bringing those skills to bear across Kelebek’s slate of properties.
After studying animation at art college Kevin worked freelance animating and recreating CGI military battles for multiple TV documentary series’ for clients including the BBC, The History Channel and The Discovery Channel.
In 2007 he began working in the childrens’ TV industry where he developed his skills in character creation and character animation. Working in this industry he also designed puppets, full body character suits and sets for many international kids shows.
Kevin was a key part of the team that devised the BAFTA nominated CBeebies pre-school show Waybuloo.
Kevin co-devised Floogals which went on to be a hit on Sprout (now Universal Kids) and milkshake!
Kevin co-created milkshake! hit pre-school show Wissper and directed Season 1 and 2.
Ed is a classically trained animator, CGI Artist and animation director with a broad skill base.
Ed studied at Southampton Solent University where he gained a BA (Hons) in Animation. He followed this up with an MA in 3D Computer Animation at Bournemouth University.
His animation career started out at 422 South where Ed animated photo real dinosaurs for inclusion in their documentary series, ‘Dino Death’ Trap and ‘Dino Autopsy’ for the National Geographic Channel .
Since 2007 Ed has worked in a variety of roles on a broad range of pre-school shows at well known UK animation studios including as a 3D Artist on The Hive (Lupus Films/Disney Junior) as Technical Director on Ruff Ruff Tweet & Dave (Collingwood & Co/Cbeebies), as Animation Supervisor on Shane the Chef (Cloth Cat/milkshake!) and on both series of Wissper as Assistant Director and lately Director.
Ed also has extensive experience working as a 3D artist in the augmented reality industry. Whilst working for augmented reality/app creation company Zappar he created content for clients including Warner Bros, Batman, Sherlock Holmes, Transformers and Family Guy.
Sarah studied theatre design at Central School of Speech and Drama.
In 2005 she joined Channel 5’s milkshake! where she stayed for 9 years. Whilst at milkshake! Sarah designed and made costumes for their in house shows, The milkshake! Show, milkshake! Music Box and milkshake! Bop Box. She also designed the set for milkshake!’s live shows at Alton Towers Theme Park and Chessington World of Adventures.
Along with her arts-based work Sarah produced and directed the live morning show, created promos and ran the milkshake! website. She wrote scripts for in house productions and created and edited short form content for on air and online.
In 2011 Sarah was nominated as a Broadcast Hotshot.
Sarah joined Karrot Entertainment in 2014 to Line Produce their BAFTA winning pre-school animation Sarah & Duck (for CBeebies), working on both series 2 and 3.
Sarah has also worked with Little Dot Studios as a script writer on a series of childrens’ documentaries for Discovery.
In 2018 Sarah line produced on series 2 of the pre-school show Wissper (for milkshake! – they can’t keep her away!)
Head of Production
Matt started his animation career as Head of Production at Britt Allcroft Entertainment/Gullane Entertainment, where he was responsible for overseeing production on Thomas the Tank Engine and Friends and Art Attack.
He moved to Hit Entertainment with Thomas the Tank Engine in 2002 where he continued to be responsible for this heritage show alongside Hit’s live acton kids’ output.
In 2008 Matt joined Zodiak Kids as Head of Animation Production. There he was responsible for the studio’s animated slate including Waybuloo, Tickety Toc, Zack & Quack and Floogals which he continues to produce.
Since 2015 Matt has worked on Zack & Quack (Series 2) and Floogals (Series 2 and 3) through his production services company Belly Up.
At Kelebek Matt brings his wealth of production experience to bear across our current slate of properties.
Head of Publishing
Helen runs a media consultancy specialising in IP, publishing and TV production. Drawing on almost 30 years experience of the children’s sector across all key media, Helen’s clients include Macmillan Publishing UK and US, The Soho Literary Agency, Wonderbly and of course Kelebek, where we are delighted to have her as our Head of Publishing.
Helen’s previous roles include Managing Director of Walker Books UK where she founded Walker Productions, and Deputy Managing Director of BBC Worldwide’s Children’s Business. At BBC Worldwide she was responsible for its children’s programming investment budget and global brand management as well as running the DVD, global licensing and merchandising and digital businesses. During this time Helen sat on the BBC/Penguin Joint Venture Kids Publishing board.
Her career began working for Random House and Penguin Books on books by beloved authors and illustrators including Roald Dahl, Quentin Blake and Raymond Briggs.
Helen is the cross media consultant for The London Book Fair where she chairs the CAMEO media awards. She is also a member of the Children’s Media Conference Committee, the London Book Fair Advisory Committee and a Director and Patron of the Children’s Media Foundation.
Head of Licensing
Richard has been a licensing professional for nearly thirty years. During this time Richard has been responsible for merchandising campaigns for some of the UK’s biggest television and film brands. Whilst at the BBC he was responsible for Teletubbies, Tweenies, In the Night Garden and Dr. Who and his products won Toy of the Year three times
At Dreamworks Richard headed the UK licensing team for blockbusting brands including Shrek, Madagascar, Trolls, How to Train your Dragon, Noddy and Postman Pat.
A well known and highly respected figure in the licensing industry, Richard’s previous roles have included Head of UK Licensing at the BBC, Licensing Director at Hallmark and Head of UK Licensing for Dreamworks Animation.
Richard is a director of the industry charity The Light Fund, and frequently contributes to industry event and publications.
Kate joined Channel 4 in 1992 as a Programme Finance Executive where she worked closely with Deborah in the animation department at Channel 4, as well as in the entertainment, youth and factual departments.
After nine years at Channel Four, Kate set up her own Brighton based TV production company, Dual Purpose Productions which she ran for five years before moving on to consultancy work.
For the past thirteen years, Kate has worked as a Distribution Consultant with particular focus on international tv sales, merchandising, tv tie-in book publishing, licensing, and format distribution.
Kate worked with Love Productions for eight years. Here she was instrumental in devising and overseeing the extraordinarily successful commercial strategy for The Great British Bake Off.
Other clients have included Maverick Television – Ten Years Younger and Embarrassing Bodies, Red Bird Productions, Lambent Productions and Popkorn Media – Rich Kids of Social Media